September 28, 2007, Newsletter Issue #10: (9) Premium Cruise Markets

Tip of the Week

Princess, Holland America, Celebrity, MSC, and Oceania are leading premium cruise lines. Disney Cruises also caters to families in the premium cruise market. Premium middle market cruise lines deliver a taste of luxury and plenty of pampering below luxury rates. Average age of premium cruisers is 40-60.

Princess Cruises (, the original “Love Boat” of the late 1970s, spans the world with 17 ships on nearly 100 different itineraries calling at over 280 ports around the globe. Princess is known for its Personal Choice Cruising program that provides passengers with a wide variety of options to customize their vacations. Newer ships feature “Movies Under the Stars” on a giant screen, pool-side at the top of the ship.

Holland America ( boasts 13 ships and around 500 cruises from over 25 home ports. Itineraries from two days to 108 day around the world cruises. On-board ambiance is traditional. A new Culinary Arts Center presented by Food & Wine magazine features a show kitchen where celebrated guest chefs and culinary experts provide cooking demonstrations and classes.

Celebrity Cruises ( offers a comfortably sophisticated, upscale vacation experience with highly personalized service, five-star dining and excellent on-board programs for all ages and interests. Check Concierge Class balcony cabins with loads of luxury perks and pampering at non-luxury cruise pricing.

MSC Cruises ( exude an energetic Italian ambiance and a multi-national passenger base. Special offers often include free airfare from major airports and pre or post night hotel stays.

Oceania Cruises ( is a distinctive premium cruise line with only three modern ships each carrying just 684 guests. Think country club casual with no suits, tuxedos and gowns required. Priority is on an extraordinary cruise experience that exceeds expectations. With a reputation for the finest cuisine at sea, guests enjoy open-seating dining in four diverse on-board restaurants. Cruise specials almost always include complimentary airfare from major gateways.

Disney Cruises ( brings the same degree of attention to detail and fun for all ages to cruising that it is renowned for at theme parks. Avoid summer heat and crowds and vacation with favorite Disney characters at sea. From tots to teens, there’s plenty of well-supervised activities and entertainment, leaving Mom and Dad or grandparents free to relax and be pampered grown-up style. Most cruises depart from Port Canaveral, Florida for Caribbean destinations. However, Disney recently added Mediterranean and Mexican Riviera itineraries.

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