November 9, 2007, Newsletter Issue #16: (15) Baby Boomer Cruising

Tip of the Week

Baby boomers are classified as people born between the years of 1946 and 1964, putting this generation between 43 to 61 years old. Proclaiming that 60 is the new 40, baby boomers (76,000,000 strong) are currently the leading cruise market segment. After years heading the workforce and being avid savers, boomers have raised their family and are ready for quality Me time and experiences. Its time to re-kindle romance and fulfill long-awaited travel dreams.

The majority of baby boomers want to be entertained, have it all and do it all in style. As a diverse group, some boomers are all about the luxury experience; other boomers are all about adventure. Cruise lines are more than happy to provide the pampering and pleasure they enjoy. Some of the cruise lines preferred by baby boomer cruisers include: Crystal, Regent Seven Seas, Celebrity, Oceania and Princess. Favorite boomer cruise destinations run the gamut from the Med, Europe, Africa, Asia and South America. Boomers also enjoy leisurely river cruises and transatlantic crossings.

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