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Cruises are a perfect environment for a family reunion, business retreat or friends' getaway. There's plenty for everyone to do. You can mix business with pleasure. It's easy to arrange special activities for your group. And, groups get special cruise discounts.
There are also advantages for the organizer of a group cruise. Many travel agencies offer special perks for cruise organizers who refer additional cruisers to them. Most cruise lines offer a free cabin for a cruise organizer who fills ten or more cabins. Be aware that with perks come responsibilities as “cruise group leader.” Members of the group look to you to arrange activities and handle problems that crop up. Unless you are a veteran cruiser, it pays to use the services of an experienced travel agent as a group cruise escort to handle the logistics.